May 12, 2022
In MK Gandhi
But, how does that apply to referral Buy Bulk SMS Service marketing? When your customers have just finished purchasing from your store, they’ve committed to an identity of being YOUR customer. They have committed to an identity where they trust you, your brand, and your product. Which also Buy Bulk SMS Service means — to be consistent with this identity, they are VERY likely to do something you want them to do, Buy Bulk SMS Service like buy more (which is also why upsells work.) This is a good time to ask them to join your referral marketing program. Riff Raff & Co, a store that sells sleep toys for babies, executes this to perfection. If you visit the Riff Raff site, you won’t find Buy Bulk SMS Service their referral program. In fact, unless you’re a customer, you probably won’t even know they have one! Yet, they have one of the most successful referral marketing programs in the market. Riff Raff only targets people who have Buy Bulk SMS Service recently purchased a product from them. When a customer purchases a cute Riff Raff toy, it triggers Buy Bulk SMS Service a post-purchase popup asking them to join the rewards program: Screenshot showing a "share to get rewarded" offer This popup is effective in many ways: Distinct imagery captures a lot of attention and shows off Riff Raff’s range of products. Babies! (Yes, babies always work.) Personal, Buy Bulk SMS Service heartwarming and genuine copy that resonates with their target audience — parents. Understanding their customers and giving them a clear reason why they should have another Riff Raff toy Referral link personalized with their Buy Bulk SMS Service name. Riff Raff also sends this Email (with similar copy and imagery) to remind customers to share with their friends. Screenshot showing a "share" button on a thank-you page wrecking the industry’s referral rate like it doesn’t exist (this is a snapshot of their referral sales this year): Screenshot showing stats for a referral program Key Takeaway: A customer who has just purchased has subconsciously committed to your store.