Just as 2018 saw an increase in social media spending over the previous year, 2019 promises similar results: Although a slight shift can be noted towards paid search and SEO, social media marketing remains the top investment planned for 2019 (48%).
This number jumps to 57% for companies earning between $1,000,001 and $5,000,000. For businesses earning between $10,000,001 and $20,000,000, social media and email investments were split evenly, with 40% each. This may be related to the Color Correction Service increased expense of managing large email databases versus the affordability of scaling up social media campaigns. Over 50% of e-commerce businesses plan to increase their overall marketing budget in 2019. Marketing agencies are the solution