M&S was known as the place for ladies' underwear at a time when choice was limited. In a multi-channel environment, M&S lingerie is still the UK’s market leader with high growth and high market share. Question Marks/Problem Child Example: Food. For years M&S refused to consider food and today has over 400 Simply Food stores across the UK. Whilst not a major supermarket.
M&S Simply Food has a following which demonstrates high growth and low market share. Cash Cows Example: Classic range. Low growth and Morocco Phone Number List high market share, the M&S Classic range has strong supporters. Dogs Example: Autograph range. A premium-priced range of men’s and women’s clothing, with low market share and Morocco Phone Number List low growth. Although placed in the dog category, the premium pricing means that it makes a financial contribution to the company.
Sign up for Free membership You can also apply the BCG model to areas other than your product strategy. For example, we developed this matrix as an example of how a brand might evaluate its investment in various marketing channels. The Morocco Phone Number List medium is different, but the strategy remains the Morocco Phone Number List same- milk the cows, don't waste money on the dogs, invest in the stars and give the question marks some experimental funds to see if they can become stars. Channels media matrix.