With the high return on investment and increased investment we are seeing with social media management – coupled with the challenges reported by many businesses – using a marketing agency is becoming more and more attractive for businesses in e-commerce : 6% more businesses plan to use a marketing agency in 2019 than the previous year, and 73% plan to use any agency.
Social media agencies were the top management channel, with 46% of respondents saying they would use one to help with their social media Real Estate Photo Editing campaigns. PPC and SEO agencies also saw an expected increase for 2019, while offline advertising and email marketing agencies remained stable. Although offline advertising is considered the second most difficult channel to manage, companies do not plan to increase agency participation.